Most people start a business because they are passionate about the product or service they are creating. A chef will open a restaurant, a designer will start a clothing line, a drummer will create a band etc. For most, the art comes first, business comes second. Certainly that was the case for coastal chains. Designing jewellery came first then the sales and business management second.
Making jewellery as I travel is a similar situation. First I thought about what I wanted to make, then I found the ingredients to do so, then I put the time and love into crafting. After I had my product I started to think more about who, where and how I was going to sell it. I spoke with travellers I met along the way, some thought I could sell it in the streets like local Mexicans do, others thought laying it out on the beach would be a good idea (which I tried but didn't last more than 30 minutes before the Policia Municipal showed up and made me put it away). Finally I decided that with the travellers as my target market why not set up shop in the comfort of a hostel? And so that is what I have started to do. Each new hostel I come to I scope out a good table or space to showcase my jewellery, sometimes I ask if it's okay, other times I just go for it (beg for forgiveness rather than ask for permission right?).
I'm really loving this new tactic, it is a great way to meet people, share my coastal chains story and sell product. The travelling client, who would have thought that there was one more reason to love hostels!